Sign Up for the Future
Unless you’ve been living under a rock, the chances are high that you’ve heard about the new Ford F-150 Lightning, which is perhaps the most hotly anticipated vehicle ever made.
A fully-electric pickup that can perform just as well as (and in many cases, better than) its gas-powered predecessor, which just so happens to be the most popular truck ever built?
Yeah, that’s bound to stir up some interest.
But just how much interest it’s stirred up has been absolutely insane.
Within three weeks of its initial announcement, the F-150 Lightning racked up over 100,000 orders at dealerships nationwide.
Considering Ford F-Series trucks sold over 750,000 units last year and given the embrace of electric vehicles, it’s no surprise that customers rushed to their dealers to rack up those orders.
And that number is continuing to climb, as reports indicate the Lightning’s orders have risen even further, to a staggering 130,000 trucks.
All of this points to one fact: that Ford embraced fully electric, full-sized vehicles in a way that no other major manufacturer yet has done has thus far been a home run. Because Ford lovers know that a Ford is a Ford, and when you sit behind the Blue Oval, you’ll be driving the best American-made rides available anywhere.
Bring Your Friends
While the Lightning was the most high-profile vehicle release in years, Ford unveiled two other fully electric vehicles that brought buyers rushing to their local dealers in a hurry.
The first was the Mustang Mach-E, a fully electric crossover-inspired pony vehicle with the heart of the original muscle car.
Sales for the Mach-E grew by over 15% in July alone, making it the second-largest growing seller in the electric vehicle market.
So no, it’s not weird that you’ve seen a ton more Mach-E models on the road. It’s because people are quickly realizing that you can have it all; fun, excitement, eco-consciousness, and a darn good-looking ride—all of it in a Mach-E.
Ford also announced the Maverick this year, a mid-sized hybrid engineered more for adventure and a good time than anything else in its class.
Closer in spirit to the famous and much-beloved Ranger, the Maverick quickly found a home with buyers, selling over 100,000 trucks in the three months since it was announced.
So What Does it All Mean?
It means that the market is shifting toward a cleaner and fully electric future. Sure, there will always be a (big) place in America’s hearts and driveways for gas-powered cars and trucks. But soon, the eclectic vehicle will stand right beside the gas ride in popularity, affordability, and all-around driveability.
And like it always has been, Ford is right at the front of the movement, defining a new generation of motor vehicles for new generations of drivers.
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